Why Appearing on Podcasts is Crucial for Author Success.
For any author, no matter where they are in the publishing process, writing the book is only half the battle. You likely poured countless hours into your work, preparing to share your story or advice with the world in your unique way. However, it’s hard to share your story if there isn’t an audience looking for your book, meaning you need to find ways to reach new people to tell them about your story. While there are many important methods of doing this, one ever-popular path to reaching new audiences is appearing on podcasts.
The podcast landscape is vast and growing. A quick online search reveals millions of podcasts, with hundreds of thousands actively updating. This translates to millions of listeners, each with their preferred niches and favorite hosts. For authors, the opportunity is clear: podcast appearances allow you to tap into your target audience while reaching new potential readers who may have been searching for a book like yours without knowing it existed.
Benefits of Podcast Appearances:
Expanded reach into niche audiences;
Enhanced credibility and social proof in your niche;
Direct connection with listeners through your voice;
Strengthened brand presence;
Shareable content for your social media and website.
While appearing on podcasts can be an important part of creating success for your book, the next question becomes what podcasts you should appear on. You should spend time looking at various podcasting platforms, such as Apple’s podcasts or browsing podcasts on Spotify, and listen to episodes of podcasts that fall within your niche. This is beneficial in multiple ways as it will allow you to get a feel for what the podcasters are like, the kinds of questions and conversations they have with their guests, and will allow you to reference previous episodes when pitching yourself to them or speaking with them on the episode.
Speaking of pitching, pitching yourself to podcasts is something that can be time-consuming and daunting, particularly because many podcasts might not get back to you right away or at all. However, you should take the time to create a tailored pitch for each podcast you are looking to be a part of, informing them of why you would be a great fit for them and their audience and providing information on what you have to offer their audience. Include your media kit with suggested interview topics and discussion questions, and consider offering a copy of your book for the host to review. After recording an episode, send a thank-you note and inquire about the possibility of a professional endorsement for your book.
Leverage your podcast appearances as once the podcasts go live, maximize their impact by:
Sharing the episode links on your social media platforms;
Feature the podcast appearances on your website;
Use quotes or clips in your marketing materials;
Engage with listeners who reach out after listening to the podcast.
Remember, consistency is key. Regular podcast appearances can significantly boost your visibility and credibility over time.
If you need assistance in identifying the best podcasts for your book or developing an effective pitching strategy, PRESStinely is here to help. Visit PRESStinely.com to schedule a complimentary discovery call and begin your journey to reaching new audiences and achieving greater success as an author.
Kristen & Maira
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